The Holidays are a crucial time for any brand marketer. Consumers are not only shopping more than at any other time of year, but they also spend more time consuming media online and on TV, and they share more online content with their friends and family.
Our latest Holiday Data Report explains what marketers need to know in order to forge connections that matter during this year’s Holiday season.
- Understand consumer’s holiday shopping behaviors.
Know the importance that smartphones, tablets, laptops and desktops play in both researching and purchasing holiday gifts.
- Increase promotions across all screens.
While TV advertising is certainly effective during the holidays, marketers cannot ignore the increased media consumption on smartphones, tablets, and other devices.
- Deliver holiday content that consumers will want to share.
Make it easy for consumers to share pictures, videos, gift ideas and other festive content.