Date: March 29, 2017 | Time: 11AM PT / 2PM ET | Duration: 1 Hour

How Marketers Can Use Mobile Data to Drive User Re-Engagement and Combat Churn

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March 29, 2017 11AM PT / 2PM ET

What you will learn


Mobile user acquisition is big business and brands spent over $6 billion on install campaigns in 2016. But with an average churn rate of 80% in the first week, much of that spend is wasted.

Join mobile experts Jed Wheeler from RadiumOne and Ben Roodman from AppsFlyer as they talk about how you can use analytics to better understand your users, prevent churn, and proactively re-engage your customers to keep your app healthy.

During this webinar, you’ll learn the ins and outs on:

  • What the different types of analytics tell you and how they relate to your app
  • Using attribution analytics to make sure you’re acquiring the right users and optimize your campaigns
  • Using in-app analytics to identify things in your app that might drive churn
  • How re-engagement campaigns can help you win users back
  • Best practices to optimize your re-engagement campaigns

Who you will meet


Jed Wheeler is a father, writer, engineer, blacksmith, and enthusiastic amateur chef. He has worked in the mobile analytics space since 2012 and has helped some of the biggest companies in the world design and deploy in-app analytics solutions. He currently leads Mobile Strategy and Solutions for RadiumOne.

Ben Roodman leads integrated business development partnerships across mobile, digital advertising, and data platforms. He is an advocate for getting to the truth of what converts in mobile. Well versed in mobile advertising platforms with a notable aptitude and passion for analytics, he's currently putting deals together as head of US partnerships at AppsFlyer. Ben has previously held Business Development positions at AOL Advertising and helped establish several funded location-based consumer startups.

Register Today


RadiumOne is the only data-driven marketing company that connects the dots between brands’ paid, earned, shared and owned assets to find and connect with high-value consumers. Through our ability to see the strongest signals of consumer intent and predict where consumers are on their journeys, we can build customized campaign strategies specific to your brand. RadiumOne delivers digital campaigns that are measured against real business outcomes.
Headquartered in San Francisco, with offices across North America, Europe and Asia-Pacific. For more information please visit us at:    


AppsFlyer’s technology is found on 98 percent of the world’s smartphones, making it the global leader in mobile attribution and marketing analytics. Data-driven marketers rely on AppsFlyer for independent measurement solutions and innovative tools to grow their mobile business. AppsFlyer’s platform processes billions of mobile actions every day, empowering mobile marketers and developers to maximize the return on their marketing investments. Trusted by Facebook, Google, Twitter, Pinterest, Snap Inc., Tencent, HBO, Playtika, Waze, Alibaba, Kayak and 10,000+ other leading brands and partners, AppsFlyer has 12 global o ces to support marketers everywhere. To learn more, visit