Advertising has become a lot more complicated, to say the least. One of the reasons is due to the rise in mobile use and how it has expanded the amount of data signals that marketers have at their disposal.
In collaboration with the Mobile Marketing Association (MMA) we surveyed over 300 senior-level marketers to give you more insight into the challenges they face today with the rise in mobile signals.
- 61% of senior-level marketers are not fully confident in their ability to find new profitable customers due to their lack of visibility into the consumer journey
- Because they don’t capture, connect and analyze consumer signals themselves, over 50% of marketers are not fully confident in their ability to acquire new customers and re-engage lost ones