The Impact of Mobile Signals on the Consumer Journey








Advertising has become a lot more complicated, to say the least. One of the reasons is due to the rise in mobile use and how it has expanded the amount of data signals that marketers have at their disposal.

In collaboration with the Mobile Marketing Association (MMA) we surveyed over 300 senior-level marketers to give you more insight into the challenges they face today with the rise in mobile signals. 

Key Takeaways
  • 61% of senior-level marketers are not fully confident in their ability to find new profitable customers due to their lack of visibility into the consumer journey
  • Because they don’t capture, connect and analyze consumer signals themselves, over 50% of marketers are not fully confident in their ability to acquire new customers and re-engage lost ones


Get Mobile Signals Report


RadiumOne & AppsFlyer Webinar

How Marketers Can Use Mobile Data to Drive User Re-Engagement and Combat Churn

Join mobile marketing experts Jed Wheeler from RadiumOne, and Ben Roodman from AppsFlyer at 11AM PST/2PM EST on March 29th.

They will talk about how you can use analytics to better understand your users and proactively re-engage your customers to keep your app healthy.